A website is the image of your business. It conveys a message about you. When a customer comes across your website, he/she can tell more about you and what you offer. In this essence, you need to create a professional website to convince customers that you provide quality products. To achieve this, you need to select a platform that will enable you to create a site with many customer services.
Some website builders lack advanced features which can hinder the functionality of your business and cause frustrations. With the best platform, you will offer the best customers’ experience and increase sales. Here are 5 essential features that a good website builder must have:


Templates play a crucial role in a website. They give your site a fancy look which convinces you customers that your site is reliable. It doesn’t matter how your website builder is easy to use if it lacks a variety of beautiful templates to choose from. If you select a platform with few templates, you can create a site that looks similar to that of your competitors.
In this essence, you need to choose one with a wide array of excellent and customization templates. With this, you will get an opportunity to increase its size, change color, add content and include your logo. As you know, customers like shopping from a unique site. Hence, if you design it uniquely, you will stand out from your competitors.


This feature is vital to all website builders. It will enable your site to appear high on search engines such as Google and Yahoo. All you will need is to look for unique keywords to enable search engines to recognize your site. For instance, if a customer searches a particular keyword that aligns with your on Google, it is most likely to come across your site, and he/she may end up making purchases. For this to happen, it is also necessary to sell your products in many places, with Shopify’s ecommerce software, you get one unified platform to run your business with ease. Do you want to know more about this feature? Then all you need to do is to click on www.shopify.com.sg/


A site that supports mobile device is crucial as most of the customers are using a mobile phone to search for the best deals online. This device is flexible to enable customers to use it while-on-the-go. Also, most customers prefer making payments using their phones. In this essence, you need to consider this feature when selecting a platform to enhance customers’ purchasing decision.


Offering a variety of secure payment methods in your site will enhance customers’ experience. They can use a secure method of their choice to make payment. Security is a key element in every successful business as customers will shop with confidence. Most customers fear to shop online due to lack of security. As you know, insecurity can cause losses to both the customer and the seller. In this essence, you need to ensure that your platform has PCI (Payment Card Industry) certification to enable customers to use cards during payment. Also, to ensure that your customers’ information is safe, you need to select a platform with SSL (Secure Socket Layers) certification.


Another crucial element is the customer support. At some point, you may experience some challenges when creating the site or operating your business. For instance, one of the payment methods may fail to perform well, and the customer needs an urgent item. In this essence, you may need someone to fix the issue within no minute to avoid losing the customers. With this, you need to select an e-commerce website builder that offers 24/7 customer support. By doing so, you will be sure that you will contact someone at any time.


With these features, you will get an e-commerce website builder that will enable you to build a stunning site. With this, you will enhance the functionality of your business as well as customers’ experience.

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